Vlog Like a Boss by Amy Schmittauer

Author:Amy Schmittauer [Schmittauer, Amy]
Language: eng
Format: epub
Publisher: Author Academy Elite
Published: 2017-09-24T04:00:00+00:00

CHAPTER EIGHT

KILLER COLLABORATION

If your brand has competitors, think about who they are. Are they creating video content? If they are, that’s not surprising, but there probably aren’t many of them. Either way, is the content any good?

I don’t believe in competition against anyone, except my former self. Every day, it’s my job to be better than yesterday’s Amy. I’m the only person I can control going forward, so I can’t worry about others being better or worse than me. We don’t all have the same circumstances, mindset, drive, ambition, or anything else that matters. We’re all different, and we can all be an authority in our own right.

This isn’t something I want to harp on much here, but I feel it’s an important thing to address because so many people think competitively. It’s not that I’m not competitive, because I am. I just want to encourage you to think outside of that, because so much of video success comes from collaboration, not competition.

One of my longtime friends in the YouTube space is Austin Evans. He is a tech review video producer, and there are a lot of other people doing something similar. Rather than thinking of them as competition, Austin and many others in this space see great value in working together. There are always going to be more viewers, subscribers, and money to go around. Instead of competing, the people in this community come together to cross-promote and spread around a similar audience to benefit many hard working creators.

Each of them is unique anyway. Some of them are extremely funny. Others like to be more serious and insert small bouts of dry humor. Some specialize in unboxing new technology while others focus more on reporting the latest news. Everyone’s target audience has a similar interest. When they learn about new channels that offer an interesting take on the content they already love, it helps everyone involved.

I met Austin when he had a highly impressive YouTube channel of 30,000 subscribers. Today he’s amassed nearly 2 million, and while quality and consistency played an important role, a great deal of credit goes to the collaborative partnerships he has created. He even moved from his home in the middle of America to Los Angeles to be more accessible for collaborative and business opportunities.

This might not be something everyone can do. As much as I’ve always felt the pressure to move to New York or LA, Columbus is my home. I choose to be here and deal with some of those consequences. No matter where you’re based or what your content is, there is always a way to collaborate and increase your brand awareness. Collaboration can take many different forms and might be possible remotely as well as in person.

Now that you’re clear about the content you want to create and the audience who will appreciate it, let’s talk about how you can collaborate (or “collab”, as we say in the industry) to grow exponentially with video.

Teaming Up

Do you know how incredible it

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